The Bountiful Company

The Bountiful Company

Company type	Private
Industry	Retail
Founded	1971
Headquarters	Ronkonkoma, New York, U.S.
Key people	Paul Sturman, CEO
Products	Nutritional supplements
Revenue	$3 billion (2013)
Owner	Nestlé
Number of employees	13,000[1]
Website	www.bountifulcompany.com

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.^[2]

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.^{[citation needed]} It then changed its name back to Nature's Bounty Co. in 2016.^[3] It changed to its current name, the Bountiful Company, in January 2021.^[4]

History

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.^[5]

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.^[6] It considered selling the company amid growing interests from China,^[7] or an IPO early 2017.^[8]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.^[9][10]

In 2021, the company was acquired by Nestlé for $5.75 billion.^[11][12][13]

Brands

The Bountiful Company owns a wide variety of brands including:

2011 Consumer Reports investigation

A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."^[16]

References

External links

• Official website
• NBTY buys SOLGAR
• hoovers.com