McDonald's Video Game
McDonald's Video Game | |
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Screenshot | |
Developer(s) | Molleindustria |
Publisher(s) | Molleindustria |
Engine | Macromedia Flash 7 |
Platform(s) | Flash |
Release | February 1, 2006 |
Genre(s) | Tycoon simulation, parody |
Mode(s) | Single-player |
McDonald's Video Game is a Flash game published and developed by the Italy-based group Molleindustria in 2006.[1] It is described as an "anti-advergame", meaning a satire of various companies and its business practices.[2] It has also been classified as a newsgame or an editorial game by Ian Bogost.
McDonald's Video Game is a satirical parody of the business practices of the corporate quick-service restaurant giant McDonald's, taking the guise of a tycoon-style business-simulation game. The game presents the player with four views: the farmland, the slaughterhouse, the restaurant and the corporate HQ.[2] Through each of these views, decisions can be made which will affect the fate of the player's company. In the game, the player takes on the role of a McDonald's CEO by choosing whether or not to feed the player's cows genetically altered grain,[3] plow over rainforests or feed the player's cattle to other cattle (a practice known to spread mad cow disease). The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.
Some choices within the game, such as the opportunity to demolish villages or bribe public officials, paint the corporation in a negative light. These aspects of the game are unflattering to McDonald's, who issued a statement saying that the game "has no association with McDonald's and is therefore a complete misrepresentation of our people and our values."[1]
On some websites (such as Kongregate), Molleindustria released a version of the game called Burger Tycoon which is exactly the same except that it eliminates all mention of McDonald's such as the franchise logo and a bear replacing the Ronald McDonald mascot. This was done in order to avoid copyright sanctions.
Previously, online instances of the game emulated using Ruffle suffered a bug wherein the "Slaught-o-matic" does not produce patties when slaughtering cows, rendering the game unplayable. This bug has been fixed since February 2022.[citation needed]
The game has been translated into nine languages: English, Spanish, Italian, Finnish, Danish, Turkish, Portuguese, French and German.[4]
References
- ^ a b Bluestien, Greg (January 21, 2007). "Creators Put Politics Into Video Games". The Washington Post. Associated Press. Retrieved April 20, 2007.
- ^ a b Tiwari, Neha (July 5, 2006). "Cow slaughtering with Ronald McDonald". CNET. Archived from the original on January 21, 2013. Retrieved April 20, 2007.
- ^ Gerson, Jeff (November 15, 2006). "Bully beats back game critics". The Toronto Star. Retrieved April 20, 2007.
- ^ McDonald's Videogame splash page, accessed April 7, 2015.
External links
- Official website
- v
- t
- e
- Richard and Maurice McDonald
- Ray Kroc
- Joan Kroc
- Ralph Alvarez
- Charlie Bell
- Al Bernardin
- Jim Cantalupo
- George Cohon
- Dan Coudreaut
- Steve Easterbrook
- Janice L. Fields
- Den Fujita
- Don Gorske
- Jack M. Greenberg
- Eikō Harada
- Chris Kempczinski
- June Martino
- Herb Peterson
- Michael R. Quinlan
- Ed Rensi
- Willard Scott
- James A. Skinner
- Donald N. Smith
- Harry J. Sonneborn
- Don Thompson
- Fred L. Turner
- George T. Yang
- Hamburger University
- Leaps and Bounds
- McBarge
- McCafé
- CosMc's
- McDonald's Chicago Flagship
- McDonald's #1 Store Museum
- McDonald's at the Will Rogers Archway
- McDonaldland
- Oldest McDonald's restaurant
- PlayPlace
- Ronald McDonald
- Ronald McDonald House Charities
- World's Largest Entertainment McDonald's
- eCrew Development Program
- Ice cream machine
Beef | |
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Chicken | |
Other | |
Former |
Campaigns | |
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Sponsorships |
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Related |
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- Fast Food Nation (film)
- McDonaldization
- McDonald's Video Game
- McDonald's and unions
- McJob
- McRefugee
- McLibel
- Maxime, McDuff & McDo
- Super Size Me
- Attacks
- San Ysidro McDonald's massacre (1984)
- Taiwan McDonald's bombings (1992)
- Sydney River McDonald's murders (1992)
- Murder of Wu Shuoyan (2014)
- Munich shooting (2016)
- Magnificent Mile shooting (2022)
- McDelivery
- Big Mac Index
- McDonald's Young Entertainers
- McWords
- "Seriously McDonalds"
- Statue of a Quarter Pounder
- Taylor Company
- Urban legends
- "Boom, Like That"
- The Founder (2016 film)
- McMillions (2020 documentary series)
- List of nicknames for McDonald's